I am a 4th year Ph.D. candidate from IESE Business School currently on the job market. My research interests lie in the intersection of marketing, innovation, and strategy. In particular, I study how firms should respond to market pressures in order to develop new products in a responsible way. Additionally, I am interested in analyzing how consumers react to the introduction of new products, and how they are optimizing their consumption patterns to reduce waste. In other words, my main goal is to understand how firms and consumers can work together to release and consume products in a more sustainable way. I believe that this type of work can make an impact on several industries, and that it is up to the academic community to prescribe better policies to optimize the utilization of resources.
Prior to my academic career, I worked for a period of four years as an environmental consultant based in Panama City, Panama. During that period, I had the opportunity to advise a total of 190 companies that were located in Panama, Costa Rica, Nicaragua, El Salvador, Guatemala, Honduras, and Mexico. My main objective was to assess their operations in order to help them comply with local and international regulations. Moreover, I taught an introductory course about environmental and social risk management to 1,206 coworkers.